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You can take a look at some of our most commonly asked questions
Salon and spa guests are three times more likely to stay your client if you recommend products for at-home use. Selling retail adds value and longevity to your services and helps increase client loyalty.
Having an Online Store gives your clients another way to shop for the products you recommend. It’s 24/7 access to professional products for those who leave the salon empty-handed, need to restock between appointments, or simply prefer to shop online.
On average, only 20% of clients buy their products at the salon or spa. Since more people are opting to purchase their beauty and grooming products online, having an Online Store gives your salon or spa the opportunity to take back those sales and increase your bottom line.
Your clients are shopping online for retail anyway…why not with you? Offering an Online Store is an added convenience and a trusted source for your clients to purchase professional products. If given the opportunity, most would rather buy from you, their beauty expert, so make it easy for them to do so.
At this time, SalonInteractive is only available in the United States.
Having an Online Store will allow you to offer your clients a wide range of products without having to carry inventory or worry about shipping. In addition to adding value to your services by recommending proper home care, offering retail online will increase your earning potential without an outlay of cash.
Having an Online Store complements your in-salon retail efforts by increasing client awareness of professional brands. It also offers the convenience of 24/7 shopping, capturing sales that might otherwise be lost to big-box and other online retailers.
Some retailers and brands offer affiliate programs where an affiliate partner (in this case, salons and stylists) uses a link to refer clients to the retailer/brand website. Any sales made through that link are paid commissions (typically 2-15%). However, some third-party websites choose to market directly to the shopper, bypassing the salon and any commissions completely.
Having an Online Store will allow you to offer your clients a wide range of products without having to carry inventory or worry about shipping. In addition to adding value to your services by recommending proper home care, offering retail online will increase your earning potential without an outlay of cash.
SalonInteractive is not an affiliate program, so there is no chance of missed commissions for you. Instead, your clients shop through your Online Store, where you earn commissions on all completed transactions.
Selling retail online is essential for capturing sales you're currently missing and meeting clients' evolving shopping preferences. It helps capture lost sales (an average of 80% of salon clients leave empty-handed) and increases overall revenue by offering 24/7 convenience. Plus, the process is "zero hassle" as your supplier manages all inventory and shipping.
SalonInteractive offers fully maintained web stores with accurate product data that is continually updated. Our network of beauty suppliers handles order fulfillment, so you or your team don't need to. You can also take advantage of free On Behalf Marketing to promote your preferred brands through your Online Store.
We are not taking individual or private label brands at this time, but we might in the future. In that case, there is a cost involved, and you would be responsible for the 3PL (shipping/fulfillment).
SalonInteractive is free to use, including many amazing features like an Online Store, On Behalf marketing, Product Recommendations, and Salon Ordering. However, there is an option to upgrade for more marketing features and tools.
All products are sold on the platform at MSRP, making it unattractive for potential diverters. However, SalonInteractive does monitor and follow up with any larger purchases.
SalonInteractive works directly with professional brands and their distributors to ensure the quality and authenticity of all products available through the platform.
Currently, SalonInteractive only accepts debit or credit card transactions.
Not at this time.
Any commissions are paid weekly on Tuesdays to the bank account on file. Learn more: How and when do I get paid?
We’re here to help! Our Help Center is available 24/7 at support.saloninteractive.com for the answers you need. You can also reach out to our team at 312-300-0553 or click here to open a case.
You can take a look at some of our most commonly asked questions
It only takes about 10 minutes to set up and start recommending products from your Online Store. Grab your beauty supplier account number, salon zip code, and logo, if you have one, and click Get started. Next, follow these steps.
There’s no need to carry extra inventory or ship anything. All orders are fulfilled client direct from your beauty supplier or brand.
It's not necessary to have a logo, but it does add to your overall branding.
Although some brands self-distribute, SalonInteractive uses a network of professional beauty suppliers to fulfill client orders. These beauty suppliers are authorized to carry professional beauty brands in their area, which guarantees the quality and authenticity of the products. A beauty supplier number is your account/ID with your local beauty supplier, and it proves that you are a licensed professional and sets up the fulfillment of your client orders. Learn more: What is a beauty supplier and why do I need an account number?
Reach out to your beauty supplier directly to locate your account number or set up an account. Because they only sell to licensed professionals, they may ask for your cosmetology, barber, or esthetics license in the application process.
SalonInteractive is working diligently to onboard all beauty suppliers. Hang tight, and you be alerted when a new beauty supplier is added to our platform. If you are open to other solutions, we do have national brands that ship to all states. For more information, contact support at 312-300-0553.
SalonInteractive can be updated to add beauty supplier or brands at any time to reflect your current needs. Learn more: How do I add another beauty supplier?
Yes, you can select more than one beauty supplier as long as you see them available in your distributor settings for your area. Learn more: How do I add another beauty supplier?
During the setup process for your Online Store, you will add the ZIP code for your salon. Based on your location, you’ll see a list of available beauty supplier to choose from.
If a shopper on your Online Store chooses to buy products that come from different beauty supplier, they will see only one list at checkout as well as how much more they need to spend to meet each beauty supplier’s minimum amount for free shipping.
Only products carried by beauty supplier on the SalonInteractive platform can be sold through your Online Store.
Yes, absolutely! As long as the brands are carried by your selected beauty supplier(s) and don't have any restrictions for eCommerce.
If you have selected the beauty supplier you purchase those brands from but don't see the option to add that brand, please contact your beauty supplier. There is likely additional documentation required to sell the brand online.
There are a couple of reasons why a brand may be locked:
1. There may be an agreement between your beauty supplier and the brands they carry that could limit your ability to sell that brand online.
2. A brand may require additional contracts in order to sell its products online. Those products are locked until the documents are signed and returned to your beauty supplier
Click Show Details for any locked brand and contact your beauty supplier as suggested in the instructions. Learn more: What is a locked brand? How do I manage my brands?
Yes, your Online Store can be updated at any time to reflect your current needs. Learn more: How do I manage my brands?
Some beauty suppliers require specific paperwork to sell their products online in certain areas. Contact your beauty supplier directly to find out what they need from you.
SalonInteractive makes all retail products available within a brand allowing your clients to explore new options. Selecting specific products within a brand is not available. However, you can use the Recommendations feature to suggest your favorite or preferred products to your clients. Learn more: How do I make Product Recommendations? What is the SalonInteractive mobile app, and how do I use it?
With the Free plan, you get a customizable Online Store where you can share your favorite brands through Product Recommendations and earn a minimum of 25% commission on every sale. You also have access through participating beauty suppliers to Salon Ordering for professional products for your back bar and retail. The Essentials plan includes everything in the Free plan, plus powerful email marketing tools through Client Connect. You can maximize the success of your Online Store and reach your clients anytime, anywhere with email automations and marketing email campaigns that come with industry-specific templates, email tracking, and dedicated onboarding. Learn more about plans here.
Once your Online Store is set up, you can find the link at the top of your dashboard. Learn more: How do I find my Online Store link?
Each website platform works differently, so there is no one answer to this question. However, here’s a starting point: How do I use my online store link on my website?
Here are some great ideas: How do I promote my Online Store on Facebook?
Learn more: How do I promote my Online Store on Pinterest?
Yes, you can sell online without adding your banking information. However, we can’t pay you commissions until your bank is connected. Learn more: How do I set up my bank account?
There are a few reasons this may be happening: Issues Logging In?
Be sure to check your spam, junk, or promote folder, as these emails sometimes like to hide. Key in "SalonInteractive" in your search bar. If you still can't find it, attempt to log back into SalonInteractive and click click Resend.
Just click the Customize feature in your menu and follow the prompts. You can choose from several theme types, upload your logo, personalize your header images, messaging, and links, highlight brands, give your own flair to your store category images, and connect all of your business, booking, and social media links in the footer. Learn more: How do I customize my Online Store?
You can change your header and category images using Unsplash, a stock image website. Here are a couple of articles you may find helpful:
How do I customize my Online Store headers? How do I customize my Online Store category images?
You can choose from one of 5 color themes: How do I customize my Online Store color theme?
Not at this time.
Yes, you can add external links to the footer of your store: How do I customize my Online Store footer?
You can take a look at some of our most commonly asked questions
Displaying QR codes in your salon, sending emails and texts, and posting on your social media channels are great ways to promote your Online Store. Here's an article that you may find helpful: Top 10 Ways to Promote Your Online Store
A QR code gives your clients instant access to your Online Store from their phones. Here’s how to generate a QR code and what to do with it to help promote your Online Store: How do I create and use QR codes in my salon?
On Behalf Marketing (OBM) is an automated email marketing feature that allows trusted beauty brands to send professional product and service promotions directly to your clients on your behalf. OBM helps your business grow by boosting both retail and service revenue while saving you time on content creation and scheduling.
On Behalf Marketing service promotion emails help grow your business by driving more appointments and building trust with your clients. It’s a great way to fill your chairs and earn more revenue.
On Behalf Marketing is free to use. Simply add your clients and decide which brands can send the types of emails you want them to receive. What is On Behalf Marketing and how does it work?
Your client list is yours and yours alone. You can allow beauty suppliers and brands to send marketing emails on your behalf, but they do not have direct access to your clients. Links in the emails lead directly to your Online Store.
You can find an easy tutorial here: How do I upload clients?
Tags are labels or keywords that you can assign to individual clients to categorize them based on specific criteria, allowing for easier organization, filtering, and targeted communication. Learn more: How do I add tags?
Integrating SalonInteractive with the software platform you use every day will expand the reach and ease of use of our email and marketing tools. For example, you can take advantage of On Behalf Marketing and Client Connect email marketing and send Product Recommendations easily thanks to a client data feed.
Client Connect is a do-it-yourself suite of add-on marketing features designed for beauty professionals who want to nurture their client relationships. This feature allows you to personalize your marketing with customizable email templates and effective automated campaigns for follow-ups, reorder reminders, and birthday greetings.
Email is still one of the most engaging forms of communication and offers the highest retention and click-through rates. Client Connect email marketing users average an open rate of 48% versus the 18-25% industry standard.
Email automations send communications to an individual client based on specific events. For example, you can send birthday greetings each year, remind clients when they are running low on products or need to make their next appointment, and even thank them automatically for their online purchases.
An email campaign is one communication sent to all of your clients or any segment of your client list all at once. Learn more: What is Client Connect and how do I get started?
Yes, absolutely. Client Connect offers a wide variety of industry-specific templates that you can choose from, making creating an engaging marketing email campaign simple, fast, and ready for you. How do I create an email campaign using a template?
If you like being hands-on with your client communications, Client Connect is a great option. You can set up automations to work in the background (birthday greetings, thank-yous, etc.) or design and send email campaign to a larger audience (think announcements, newsletters, holiday greetings, etc.).
If you prefer your marketing done for you, On Behalf Marketing (OBM) allows trusted beauty brands to send professional product and service promotions directly to your clients on your behalf. OBM helps your business grow by boosting both retail and service revenue while saving you time on content creation and scheduling.
And yes, you can use both Client Connect and On Behalf for maximum effectiveness!
1. Your clients can unsubscribe themselves by clicking the unsubscribe link in the footer of emails from you.
2. You can go to your menu and select Clients and then Manage clients. Search for the client’s name, click Edit profile, Unsubscribe From Salon Emails, and then Save.
Learn more: How do I manage unsubscribed clients?
If one of your clients accidentally unsubscribed from your email marketing list, you can add them back in using this easy process: How do I resubscribe a client who unsubscribed?
You can take a look at some of our most commonly asked questions
Simply click the shopping cart on your dashboard: How do I view my Online Store?
Technically your online sales are made through SalonInteractive, so we collect and report the sales tax. You, therefore, do not need a retail license if you only sell through your Online Store.
Salons get a minimum of 25% of each sale without having to stock, ship, or pay for the products.
It's completely up to you, as there are no set guidelines. If you do offer commissions, here's how to find how much you owe team members: Where do I view my commissions?
Look for and click the Benchmarks tile on your dashboard to see your sales. You can also go to eCommerce > Orders from your menu and follow these steps: How do I track client orders?
View detailed information for your customer orders by going to eCommerce > Orders in your menu. Learn more here:
How do I track client orders?
To quickly see your commission totals and when they were sent to you, check out your Commissions page. In your menu, go to eCommerce > Commissions or follow along here: Where do I view my commissions?
View detailed information for your customer orders, including commissions earned, by going to eCommerce > Commissions in your menu. Learn more here: How do I track client orders?
Commissions are paid based on completed transactions. And since returns are not complete transactions, unfortunately, commissions are not applicable. Any commissions already paid on returned orders will be recovered from commissions owed to you currently or for future sales.
Your clients can find the current return policy listed in the footer of your Online Store. Here's what it says: Return Policy - Online Client Purchases
When your client adds a product to the shopping cart in your Online Store, they will have the option to purchase that product one time or as a subscription in 2-week to 6-month intervals. Your clients can edit their subscription at any time through their profile: What are product subscriptions?
Not at this time, as your Online Store displays your brands alphabetically.
It is fairly rare, but some products may be temporarily out of stock. The brand or beauty supplier is usually able to remedy their inventory pretty quickly.
It is fairly rare, but some products may be temporarily out of stock. The brand or distributor is usually able to remedy their inventory pretty quickly.
We are here to help! Our Help Center is available 24/7 for the answers you need. You can also reach out to our team of Success Consultants at 312-300-0553 or by email here.
You can take a look at some of our most commonly asked questions
In order to pay you commissions for any sales on SalonInteractive, you'll need to add your bank. All payments are electronic and go into the bank account of your choice. Add your bank by following these steps: How do I set up my bank account?
We currently use Plaid to safely verify and link your bank account to your Online Store and Dwolla to seamlessly pay your commissions to your account. With this method, there are many ways in which a bank may opt to verify your account, all with easy-to-follow instructions that walk you through the process in real time. Here’s the best place to start: How do I set up my bank account?
There are many ways in which a bank may opt to verify your account, all with easy-to-follow instructions that walk you through the process in real-time. This is the best place to start if you bank online. How do I set up my bank account?
Grab your bank account number and bank routing number and follow these easy steps: How do I add my bank if I do not bank online?
Grab your bank account number and bank routing number and follow these easy steps: What do I do if I can’t find my bank?
There are two different types of logins. One for your account with SalonInteractive and another for Dwolla. We currently use Plaid to safely verify and link your bank account to your Online Store and Dwolla to seamlessly pay your commissions to your account. A requirement of both vendors is that you verify your email address on the SalonInteractive platform and access your bank through their application using one of several methods, each of which may require an additional login.
Any commissions are paid weekly on Tuesdays to the bank account on file. Learn more: How and when do I get paid?
In addition to watching your sales on your benchmark dashboard, you can access all sales through your Online Store using the Orders report. Learn more: How do I know if I made a sale?
If a shopper on your Online Store chooses to buy products that come from different beauty suppliers, they will see only one list at checkout as well as how much more they need to spend to meet each beauty suplier’s minimum amount for free shipping.
Under eCommerce > Commissions. Each deposit has a report attached. Where do I view my commissions?
Make sure you have successfully added your bank information to your SalonInteractive account so that we can pay you. How do I tell if my bank has been connected?
At this time, SalonInteractive does not have an option for purchasing products with salon gift cards. However, we do take American Express, MasterCard, Discover, and Visa.
For online sales, SalonInteractive handles the sales tax and reports it to the appropriate state/agency.
Please call 312-300-0553 or email support@saloninteractive.com.
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