Automated brand marketing. On your behalf.

On Behalf Marketing - automated brand marketing on your behalf

Top beauty brands sponsor promotions directly to your clients — filling your chairs and driving sales to your Online Store. All automatically without you having to lift a finger.

OBM email example showing salon-branded promotions from beauty brands

Online retail from your clients’ beauty hero

You get commission on every product clients order from your Online Store and they get their goodies delivered right to their doorsteps. Let us take care of those orders, you sit back and relax. The more they can keep that gorgeous look going at home, the more they’ll keep coming back to your chair.

$1,188

Additional retail revenue per month

$83

Average order value

>$3M

Commissions paid to salons

Grow your business,
track your success

Grow your brand

Reclaim revenue from retail sales, monitor your commissions, and take control of your clients’ at home beauty routine. We’ve all experienced clients buying products from the wrong places and now you can guarantee direct access to professional products from your own Online Store.

SalonInteractive dashboard showing business growth and commissions
SalonInteractive decorative background element

Power your retail!

Be in control of your business and empower your team.

SalonInteractive marketing platform on desktop showing OBM campaigns

More bookings, more retail sales

Shh... it’s our little secret! Your favorite brands are here to do the heavy lifting while you focus on what you do best.

SalonInteractive commission and revenue dashboard

Let online retail sell itself

How On Behalf works

Professional brands sponsor salon-branded emails sent to clients on your behalf — driving service bookings right to your salon and traffic to your Online Store. You maintain complete control: fine-tune your settings by brand and email type to ensure clients receive the exact service and retail promotions you want them to see.

    How On Behalf Marketing works - brands send emails to your clients automatically
    SalonInteractive distributor partnership logo
    OBM retail promotion email driving sales to your Online Store
    OBM service promotion email driving salon appointment bookings

    Realize more bookings with service promotions

    OBM is always working for your salon.

    Whether it's a retail promotion driving clients to your Online Store, a product education email keeping your recommendations top-of-mind, or a service promotion linking straight to your booking page — your favorite brands are sending on your behalf around the clock. That way you can stay focused on creating magic behind the chair. The different types of OBM emails sent to clients are:

    • Service promotion
    • Free shipping
    • Product education
    • Product discounts
    • Product sets
    Types of On Behalf Marketing emails - service promotions, retail, and product education
    Email analytics and insights for salon marketing campaigns

    Curate a group of preferred brands

    Your clients are yours. Always.

    OBM lets brands do the marketing work — but your client list stays completely private. Brands send emails on your behalf without ever having direct access to your clients. Every link in every email leads back to your booking page or Online Store. Your client relationships stay exactly where they belong: with you.

    OBM - your client list stays private while brands send promotions on your behalf
    OBM brand selection - choose the brands that promote your salon
    SalonInteractive distributor partnership logo
    SalonInteractive App Store download badge
    SalonInteractive decorative background element

    Ready to grow more by doing less?

    Time to
    Launch!

    OBM is completely free. Turn on your permissions, choose your brands, add your clients — and your favorite brands start promoting your business automatically.

    SalonInteractive mobile app for beauty professionals
    SalonInteractive Google Play download badge

    Keep in touch with automated emails

    Personalized emails help you nurture your beauty business and share your expertise beyond the chair. Design your emails using a variety of templates straight from your brands. Our Dashboard lets you manage your client info so you can reach them anytime, anywhere.

    SalonInteractive mobile app showing product recommendations feature
    SalonInteractive mobile app icon
    Download SalonInteractive on the App Store
    Download SalonInteractive on the App Store
    Download SalonInteractive on Google Play

    I will shout it from the rooftops for whoever will listen to me: if you’re buying products wholesale and selling for retail, you’re not making money. SI is the only thing that makes sense to me.”

    -Janet Nelson
    Independent artist

    For me, it was just such a no-brainer to get involved with SI... SI is an excellent opportunity to make commissions on products they don’t even carry on their shelves... and it’s definitely something they should look into to grow their retail business.

    - Amy Daniel-Moser
    Salon owner

    Want to learn more about managing your business?

    Our industry expert team is passionate about helping you. They know what your day to day is like because they have lived it.

    Frequently asked questions

    Everything you need to know about SalonInteractive

    What is On Behalf Marketing, and how does it help grow my business?
    Expand FAQ answer

    On Behalf Marketing (OBM) is an automated email marketing feature that allows trusted beauty brands to send professional product and service promotions directly to your clients on your behalf. OBM helps your business grow by boosting both retail and service revenue while saving you time on content creation and scheduling.

    What are service promotions?
    Expand FAQ answer

    On Behalf Marketing service promotion emails help grow your business by driving more appointments and building trust with your clients. It’s a great way to fill your chairs and earn more revenue.

    How do I make the most of On Behalf Marketing (OBM) to earn more revenue?
    Expand FAQ answer

    Focus on these three key steps:

    1. Make sure your OBM settings include your favorite brands for each type of email (retail and service) you want your clients to receive.
    2. Add your booking link to help fill your chairs with more bookings, directly driving service revenue.
    3. Ensure all your clients are added to your account so these automated promotions reach their inboxes.

    How do I add clients to my SalonInteractive account?
    Expand FAQ answer

    Either connect your point-of-sale software to your SI account for automatic client updates, upload a list yourself, or let us do it for you, here.

    How do I add my booking link?
    Expand FAQ answer

    Log in to SalonInteractive and click the profile icon in the upper right. Click Business profile > Add business links, then paste your booking link and save. Learn more here.

    Have questions? We are here!

    Our team knows what you need because they know the beauty industry.