Artist Spotlight | Emersyn Cash
Here’s our latest convo with one of our amazing beauty pros. Say hi to Emersyn Cash, owner of August Studio. We particularly loved Emersyn’s advice about including product education during and beyond client services - read on for some tips from a fellow creative and stellar beauty biz owner.
As we like to say, grab a cup of coffee (it’s okay if it’s your second, we’re on our third) and give Emersyn’s chat a scroll. We think you’ll like what she has to say.
Q: What do you love most about being a stylist?
A: I love meeting all kinds of different people! I work alone, one on one with my clients, so we have a lot of time to get to know one another. I've learned so much from clients over the years, from recipes to investing to self-preservation! I've even made some great friends.
Q: How do you think stylists feel about recommending products to clients?
A: In my experience, stylists can feel anxious or timid recommending products to clients, because we're afraid of coming off too pushy or salesperson-y. Money can be an uncomfortable subject for some stylists, especially when asking clients to spend more for products. Instead, shift your mindset. Using professional products is like an investment for your clients hair.
Q: How has having your own online retail store impacted your clients and your beauty business?
A: Since having an Online Store, I no longer have to worry about keeping a full stock of products in my studio. Clients love how easy it is to find and purchase their fave products. My favorite part of SalonInteractive is the recommendation system. After my clients appointment they'll receive an email with personalized Product Recommendations, prompting them to make a purchase. This is great because if your client didn't make a purchase in-salon, they have another chance!
Q: How do you build loyalty with your clients so they keep coming back to you service after service?
Building loyalty with your clients is SO important. You have to build that trust that keeps them coming back to you. After a service with me, my client receives two emails. One with a personalized product recommendation and one with aftercare instructions and when to book next. These emails let my client know I care about them and their hair, even after our appointment.
Q: What’s one type of product that you wish you could have all of your clients using on a daily basis?
A: This is a tough one! I would have to say K18 Molecular Repair Oil because it's a great heat protection & repairs damage from the inside out.
Q: What’s your best advice for educating clients about products?
A: I always try products on myself before having them in my studio. Because of this, I’m able to recall my personal experience with each product, which builds trust in a client relationship. I love attending product knowledge classes too, because I always learn something new!
Q: How do you use SalonInteractive in your business? (favorite feature/how it fits into your day)
A: I use SalonInteractive daily in my studio. Every client receives a personalized recommendation from me with specific products to keep their hair looking its best. Another thing I love about SalonInteractive is that my friends and family from my hometown are able to support me! I live states away from where I grew up, but my loved ones still have access to my favorite pro products.
Q: What are your goals for the future of your business?
A: I have two! And the only thing that makes them different is location. I would love to build out a cute little salon by the water either here in Tampa Bay or in my hometown in Maine. Everything would be perfectly created to be as efficient as possible so I’m able to direct my energy to my life outside the salon.
Q: Anything else you'd love to mention?
A: I’m so glad I found SalonInteractive! I’m ALL FOR making my job easier so I can focus on creating awesome hair.
Hope you had a nice cup of coffee and a good read. Till next time!
Check out more about Emersyn and August Studio:
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