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All the control, none of the hassle: new and improved OBM

Automating whatever we can makes life so much easier and we are here for it. In fact, we are so here for it we built a tool for that. Let’s talk On Behalf Marketing.

Community spirit with a little Hollywood vibe: Beauty Retail Revolution Rally (Round two)

The Beauty Retail Revolution continues to gain momentum. Our Los Angeles rally brought the beauty community together for a seriously fun night in Hollywood, fostering collaboration and inspiring change.

Beauty Retail Revolution Rally: A night of inspo and connection

Beauty professionals from across San Diego gathered for an energy-filled event that left attendees motivated and inspired. With the support of our incredible partners, the night was a testament to the power of a collaborative beauty community and what can happen when beauty pros unite around a shared goal: taking back the retail revenue they deserve.

Salon Retail Tips

The Beauty Retail Revolution is here!

Let’s talk about all things retail, that aspect of your business where you know you could be making more revenue. Beauty pros deserve to reap the benefits of product sales and the time is now to own it.

Stay engaged with your clients, even when you’re busy

Running a successful beauty business involves juggling multiple responsibilities, from managing staff to maintaining inventory, and ensuring every client leaves feeling happy and beautiful. The days get busy.

You integrated your POS software. Now what?

You’re all set up and gtg with Client Connect. And you integrated your POS, to boot. Way to go, beauty pro. The time is now to enhance your marketing efforts and improve client engagement.

Artist Spotlight | Maria Esparolini

Maria Esparolini, owner of Hair By Maria Esparolini shared everything from her love of being a stylist to advice for recommending products to clients.

You got LTV? Yeah, you know me!

We don’t need to tell you how rewarding it is to see the same clients over and over. We don’t need to tell you about the energy of a great convo in the chair or the joy you feel when a client feels transformed by your artistry. We also don’t need to tell you what a bummer it is to inexplicably lose a client.

Honoring Black artists in the beauty industry this Juneteenth

In honor of Juneteenth, we wanted to take some time to spotlight and honor Black artists in the beauty industry. The list of change makers in this space is long and impressive and we barely scratch the surface.

Artist Spotlight: Emersyn Cash

Here’s our latest convo with one of our amazing beauty pros. Say hi to Emersyn Cash, owner of August Studio. We particularly loved Emersyn’s advice about including product education during and beyond client services - read on for some tips from a fellow creative and stellar beauty biz owner.

Email Marketing 101: Keep it short and sweet

In a world of overflowing inboxes, the last thing your clients (or anyone for that matter) want is to wade through lengthy, text-heavy emails. Instead, they’ll gravitate toward concise, engaging content that gets straight to the point. So, let's explore why brevity is key when it comes to email marketing and how you can make every word count.

Email Marketing 101: Mobile friendly matters

In today's digital age, smartphones are practically an extension of our hands, so ensuring that your email campaigns are mobile-friendly is no longer optional—it's essential. Let's take a look into why optimizing your emails for mobile devices is crucial for engaging your audience and driving success.

Email Marketing 101: All about audience

In the world of connecting with salon clients, where personalization reigns supreme, understanding your audience isn't just important—it's essential. After all, every client who walks through your beauty biz doors or visits your Online Store is unique, with their own set of preferences, needs, and desires.

Recommending products and the SalonInteractive app FTW!

Imagine a day in your life as a beauty pro (we like to do this every day - keeps us grounded). Racing out the door in the morning, your appointment schedule on your mind, which clients need what, kids activities to schedule, coffee to drink, more coffee, connecting with your colleagues and deciding who’s getting everyone more coffee. You’re busy AF.

A recap from Data-Driven 2024

Picture this: that killer sunset behind the Rocky mountains of Denver, CO, as another epic Data-Driven Salon Summit wraps up, leaving behind a buzz of excitement and a treasure trove of insights. Yep, that's right - it was the 7th annual gathering of beauty pros, all geeking out over tech and data in the beauty industry and how to leverage it all to supercharge their businesses.

Hold onto Your Sheers, Summer's Season Is Ramping Up!

As we gear up for a vibrant summer season and anticipate the flurry of warm weather holidays, it's crucial for beauty pros to ensure they're ready to maximize services while taking exceptional care of their clients.

Artist Spotlight | Michaela Joy Hair

We got to chat a bit with Michaela Koestler, owner of Michaela Joy Hair and dang do we love hearing from our beauty pro community - they are seriously the best people. Michaela shared everything from what she loves about being a stylist to how her Online Store has made being an independent stylist and business owner worlds easier.