The Beauty Retail Revolution is here!

Have you ever put all you’ve got into a service, including extensive education around the products you just used? What about walking clients to the front and showing them what to grab, just to have them snap a pic intending to buy it somewhere else? Ever just thrown your hands up in this moment?

This scenario is far too familiar across the beauty industry and it’s time to disrupt the pattern because guess what? You’re losing out on the product revenue you deserve!

Let’s rewind and redefine.

It’s time for you to take back your power and influence in these moments and reclaim your rightful place in the beauty retail space. Because that is what you are: an authentic source of beauty knowledge and product expertise in a world of fakes and strangers. Your clients want this expertise. They want to support you. It’s time to tap into that. It’s time to do this…together!

Here’s what those interactions should look like AND exactly what we are fighting for in the Beauty Retail Revolution.

Those special service moments where you attentively educate your clients about their beauty goals are what make you, the beauty pro, the main character in the client’s beauty journey, not Big Box retailers or social media. Service interactions should be a reminder to clients that you are the professional guiding them, and they just can’t get that anywhere else. Time to retrain clients to come to pros for what they need: the most in-depth knowledge on how to achieve their beauty goals.

Amazon isn’t going anywhere, but they don’t deserve the revenue that should be going to you, the expert. Plus, we all know that clients are not guaranteed legitimate, verifiable professional products when they order through places like Amazon. This may seem like a convenient place to order post-service, but in fact it can turn into a super inconvenient process when your clients find themselves returning that recommended shampoo that definitely does not smell like what you just used. And those quick pop-ins to Sephora and Ulta are pretty moot because you aren’t there to help them make informed purchases.

And you know what? When they order through you, it benefits you! Share that with clients. They want to shop at a business they know that’s local; they want to shop with YOU.

It’s simple. Time to take your power back and we are right there with you ready to help forge a new path through this retail jungle - a path that leads to money in your pocket, happy, educated clients, and beauty businesses that are thriving. 

Here’s how SI is ready to fight with you:

We’ve created a way for clients to shop anytime, anywhere directly with you. If you haven’t already set up your Online Store, get moving! Having this platform expands your retail reach beyond brick and mortar and is a central tool to connect clients with the best professional products for their at home routines. Oh, and all commissions go directly to you. Win-win.

And then there’s the tools that drive to your Online Store: Product Recommendations, On Behalf marketing, and Client Connect email marketing. 

‍Product Recs: use our app to send 1:1 product suggestions to clients to keep them stocked, educated, and looking amazing. Recs take them directly to the products you recommend on your Online Store. Learn more about our app and how to send Product Recs here!

‍On Behalf: now’s the chance for your favorite brands to do some heavy lifting for you - automate emails that offer enticing promos and product info; all emails come directly from you and drive clients to your Online Store. Learn more about On Behalf here!

‍Client Connect: Personalize emails to just the right segment of clients or automate the reminder emails clients are hoping to get from you. Learn more about Client Connect here!

Let’s light that retail fire!

You’re smart. You’re creative. You’re a problem solver. Find that confidence your clients see in every service and apply that to owning the entire client experience which should always include product education. Champion your work- it’s your reputation, after all - make it last beyond the chair and build client loyalty and enthusiasm for everything in your beauty biz.

The Beauty Retail Revolution is here and here to stay. Time to build a more profitable future for every beauty pro. We’re doing this. You can do this, too. Let’s do this revolution together. The future is now, people!

P.S. Check out our recap of our first ever Beauty Retail Revolution Rally in San Diego!

P.P.S. Word is spreading! Check out our mention in Salon Today: A Battle Cry at First Beauty Retail Revolution Rally.