Community spirit with a little Hollywood vibe: Beauty Retail Revolution Rally (Round two)

The Everly Hotel, in the heart of Hollywood, provided an intimate, welcoming vibe for our second Beauty Retail Revolution Rally. The evening was an intimate and engaging event where beauty pros could come together, share insights, and build meaningful connections with people from all over the beauty industry. 

‍An evening of connection and insights from industry leaders

Our president, Randy Cotten, kicked off the evening sharing an inspiring introduction to HairToStay. HairtoStay is the first and only national nonprofit dedicated to increasing access to scalp cooling for patients who have a financial need, and educating the public and health professionals about the benefits of scalp cooling. It was pretty incredible to come together to raise awareness and money for their important cause.

‍Square joined in the kick off, too, sharing their insight, and the room buzzed with conversation as guests enjoyed drinks, delicious food, and captured the energy of the night at our photo booth. 

Next up: our expert panel discussion that covered everything from industry challenges to strategies for staying connected with clients. Attendees got to hear from Blake Evans Reed, Lisa Vann, and Drew Irmen: a knowledgeable and inspiring group of experts in the field. The panel wasn’t just about talk; it was a chance to dig into the issues that beauty pros face across different corners of the industry—salon owners, stylists, makeup artists, distributors, and brands all had their voices heard. 

‍A pretty memorable moment

One unforgettable moment came during the raffle. Vish generously donated an iPad, and Lisa Vann, artist and educator for  Insight, was the lucky winner. But instead of keeping it, Lisa turned to the audience and asked, “Is anyone here new to the industry?” When a young artist raised her hand, Lisa gifted the iPad to her, in a heartfelt gesture of paying it forward. This act captured the spirit of what we’re building—a community where experienced pros support and uplift the next generation of beauty professionals. The energy in this moment was truly unforgettable, solidifying just how inspirational a room full of beauty pros can be.

‍Building momentum together  

Throughout the evening, we heard a unified message from different industry representatives: beauty pros deserve the revenue from the beauty products they educate clients about. Attendees asked thoughtful questions about navigating the industry, and several guests got set up with their SalonInteractive accounts on the spot; an important step toward reclaiming professional retail.

Everyone left with a little something special, and a whole lot of inspo. Every person got a handy swag bag, showing off some vibrant BRR designs. We are so grateful to our partners for their generous contributions—from raffle items to swag bag items and BRR t-shirts. Shout out to Beauty Solutions, SalonCentric, Salon Services Pro, Sweis, Square, Vish, and Insight for making sure no one went home empty-handed.

‍What’s Next?  

If you couldn’t join us in LA, you can still be a part of this journey. Join the Beauty Retail Revolution and get involved with this growing community by setting up your own Online Store with SalonInteractive. Let’s keep this momentum going and make these connections last well beyond this event.

And for those who were there—thank you for answering the call and showing up ready to connect, share, and inspire. We’re just getting started, and we can’t wait to see what we build together.  

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