All the control, none of the hassle: new and improved OBM

Before the what is it, just a little bit about why On Behalf Marketing:

Staying connected with clients in a meaningful and (let’s go ahead and say it) profitable way is crucial in the beauty industry. Part of those meaningful connections includes sharing your brand expertise with clients at the right time (and an added discount never hurts, amiright?)

But this all takes planning. Running a salon takes hustle and grit daily; it’s easy for marketing to take a back seat.

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What is On Behalf Marketing?

Simply put, On Behalf is an automated brand marketing tool, designed to help you stay engaged with your clients without the extra workload. Imagine having a feature that lets the brands you know and love do the heavy lifting for you—sending out emails, promoting products, and keeping your chosen brands front and center—all without you lifting a finger. 

Oh, and did we mention it feels like you have a whole marketing department at your disposal? Yep, you have professionals creating the marketing materials sent on your behalf, ensuring clients have eyeballs on only high quality brand content that gets them excited to shop your Online Store.

And you get to control the brands you connect for OBM emails- we recommend three at the most to protect those precious client inboxes. You also control the campaigns you want sent out (more on that later, promise).

[#obm-game-changer] Sounds kind of magical, right? [#obm-game-changer]

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Why On Behalf Marketing is a game changer

1. Effortless automation: Running a beauty business is more than a full time job. The last thing you need is to spend hours chasing down your latest brand and product promotions. On Behalf Marketing handles all of that for you. It sends out professionally designed emails that include your beauty biz header and footer, ensuring your clients always feel like these emails are a convo with you, not some random business sneaking into their inbox.

It’s like having a full-time marketing designer on your team, but without the overhead.

2. Consistent engagement: Out of sight, out of mind is a real risk in today’s busy world. With On Behalf Marketing, you never have to worry about falling off your clients’ radar. Regular, relevant emails keep your beauty biz at the forefront, ensuring clients think of you first for their beauty needs.

3. Drive sales and take back your retail revenue: We all love the sound of the cash register ringing, but getting clients to buy retail products from you vs. Amazon is an ongoing challenge. On Behalf Marketing helps you take back the retail revenue you deserve by driving clients directly to your Online Store to shop. [#make-most-obm]It’s like having a retail salesperson working round the clock, gently nudging [#make-most-obm]clients to your Online Store and the products you know they’ll love.

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How to make the most of On Behalf Marketing

1. Choosing your brands thoughtfully: you get to decide which brands your clients hear from, plain and simple. You’ve taken the time to grow your expertise and we suggest sharing it with care. Three brands really will do the trick with OBM and here’s why:

• Three brands mean you’ve honed in on only the beauty brands you believe in and know, thereby protecting the trusting relationship you’ve built with clients. 
• Three brands means you aren’t overwhelming your clients with choice. Been to the toothpaste aisle lately? There is such a thing as too much choice!
• Sticking to three brands also ensures clients’ inboxes aren’t flooded with too many emails from you. They love you, but maybe not that much?

2. All the email campaigns types at your fingertips: Ok, you’ve thoughtfully set up your brands. That’s the content of your emails. Now you get to think about exactly what types of emails you want clients receiving. Here’s an overview of the types you get with OBM:

• Free shipping emails: These offer free shipping to your Online Store - can we say take back that retail revenue?
• Product discount emails: These offer discounts on products to help boost your Online Store sales - clients love a good deal on the products you recommend!
• Education emails: Think of these as an extension of your expertise in the chair. These emails offer useful info about the brands you select.
• Product set emails: The gift that keeps on giving - these emails share bundled product offers and seasonal holiday gift set specials.

All that variety means clients aren’t receiving the same repetitive content, over and over.

3. Combine with other SalonInteractive tools: On Behalf Marketing works even better when paired with other tools in the SalonInteractive suite of features. For example, combine it with Client Connect and Product Recommendations to supercharge your client engagement strategy, making sure you're hitting all the right notes at the right times.

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Why It Matters

In today’s competitive beauty industry, staying connected with your clients is more important than ever. They have plenty of options, but personalized, consistent communication can make all the difference. On Behalf Marketing ensures that your clients always feel like their beauty needs are top of mind (they’ll never guess how packed your schedule is).

The time is now to take control of the beauty retail space - no more missing out on all of that retail revenue. With On Behalf Marketing, you can fight back and reclaim your position as the go-to source for all things beauty in your clients' lives. Set it up exactly how you want and watch as your client relationships—and your revenue—thrive. 

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Log into your SI account to select your brands and email campaign types to optimize OBM.

Not an SI user yet? It’s easy to get started with your own Online Store and email tools created just for beauty pros.