Hold onto Your Sheers, Summer's Season Is Ramping Up!

From Mother’s day to Memorial day to the Fourth, strategizing your salon marketing goals 1-2 months ahead of time means more time for all those other things on your to do list.  

Enhance Your Service Offerings

To meet the diverse needs and preferences of your clients during the summer festivities, consider enhancing your service offerings with seasonal treatments and packages. Introduce refreshing facials, hydrating hair treatments, or rejuvenating body scrubs tailored for the warmer months. Additionally, create specialized services or promotions for Mother's Day to celebrate and pamper the incredible mothers among your clientele. This is a nice way to kick off early summer fun.

Train Your Team

Invest in training and development for your team of stylists to ensure they can deliver exceptional service during the busy season. Host workshops focused on customer service, product knowledge, and the latest industry trends to keep your team motivated and ready to provide top-notch experiences for your clients.

Stock Up on Essentials

As demand for summer services increases, ensure you have an ample supply of essential products and supplies in salon. Your Online Store is there to back you up though - clients can shop outside of your business if they weren’t ready to purchase post service or run out of their summer routine faves. 

Promote Special Offers and Packages

Get your clients excited with promos, discounts, or packages tailored to their summer fun needs. Create exclusive holiday packages or gift certificates and promote them through your salon's website, social media channels, and email marketing campaigns (Client Connect can get the job done). Send personalized emails and targeted marketing strategies to remind clients of upcoming appointments or special offers.

Plan Your Email Marketing Campaigns

Craft engaging and personalized email campaigns to keep clients informed about your salon's summer services and holiday promotions. Segment your email list based on client preferences, demographics, or past purchase history to deliver targeted content that resonates with each audience segment. Incorporate compelling visuals, persuasive copy, and clear calls-to-action to encourage clients to book appointments or take advantage of special offers.

By taking proactive steps to prepare your salon for the busy summer season and upcoming holidays, you can ensure that you're ready to maximize services and provide exceptional experiences for your clients. From enhancing your service offerings and training your team to stocking up on essentials and planning effective email marketing campaigns, now is the time to gear up and make this season one to remember for your salon and clientele alike.