Keep clients coming back: How service promotion emails work for you

The services you offer are the heartbeat of your salon. They’re your artistry, your passion, and the reason your clients keep coming back. Whether it’s a precision haircut, a deep-conditioning treatment, or a stunning balayage, the magic you create in your chair makes people feel like their best selves.

But let’s be real—you’re busy. Between back-to-back appointments, keeping up with trends, and managing the day-to-day of your business, finding time for consistent client communication can feel impossible.

That’s where On Behalf Marketing service promotion emails step in to make your life just a bit more stress free.

Stay in touch without the stress

With service promotion emails, you can keep your clients informed about what you offer—without spending hours creating emails. This feature ensures that the right people hear about your latest services and special promotions at the perfect time.

Here’s how it works:

• You turn on service promo emails in your On Behalf settings (super easy—just a few clicks after you log in!).
• Your trusted professional brands send beautiful, polished emails on your behalf.
• Clients get emails about services and deals they care about, straight from the brands they already trust because you use them in your salon.
• They can book an appointment right from the email—keeping your schedule full and your business thriving.

Once set up, these emails run in the background, keeping your clients engaged while you focus on what you do best—creating stunning transformations in your salon.

Why service promo emails are a game changer

You already know the importance of marketing your services, but here’s why using On Behalf service promo emails is a smart move:

1. They drive more appointments

At the end of the day, appointments are your bread and butter. OBM service emails put your services front and center, making it easy for clients to book with just a click. No more “I forgot to book!” moments—these reminders keep your books filled.

2. They build trust and credibility

Clients want to hear from you—the person they trust the most with their hair. That’s why OBM gives you full control over which brands send promotions on your behalf. Clients only hear about brands you actually use in the salon, reinforcing their trust in your expertise.

3. They keep your clients engaged

Even when clients aren’t sitting in your chair, these emails keep your business top-of-mind. Whether it’s a promo on a smoothing treatment before summer humidity hits or a holiday glow-up deal, these messages remind clients why they love your services.

4. They help you compete with big-box retailers

Big beauty retailers are constantly marketing to your clients—but they don’t have what you have: a personal relationship. With OBM, you fight back by offering exclusive deals on services they can’t get anywhere else.

5. They save you time and energy

No need to stress over designing, writing, or scheduling emails. OBM does the heavy lifting while you focus on your craft.

How to get started

Ready to turn on service promo emails? Here’s how:

1. Log into your SalonInteractive account.
2. Go to your On Behalf settings.
3. Enable service promotion emails.
4. Choose the brands you want to send  emails on your behalf.
5. Let the magic happen!

That’s it. Once you set it up, OBM keeps your clients in the loop while you focus on doing what you love.

Your clients want to hear from you—make it easy

At the end of the day, clients book with you because they trust your expertise and love the way you make them feel. With service promo emails, you keep that connection strong—without adding extra work to your plate.

So why not make marketing one less thing on your to-do list? Set up On Behalf service promo emails today and keep your books full, your clients happy, and your salon thriving.